HELLO! MY NAME IS YOGA.
I design.
Not design as styling, but as making products, systems, and experiences simpler, clearer, and more useful.My background is in food technology, product development, and industrial manufacturing. More recently, I've expanded my practice through service design, which gave me a language and framework for approaching complexity beyond products and engineering.
Design, to me, is about creating better ways for people, products, and systems to work together.
WHERE I'VE CONTRIBUTED
Tetra Pak
Oatly
Kraft Heinz
Lantmännen
Megmilk Snow Brand
I’ve contributed to new product development, manufacturing technology, and engineering projects
across international companies.
HOW I THINK
Throughout my career I’ve worked on food products, manufacturing systems, technical projects, and more recently service design.While the contexts have changed, the way I approach problems has remained consistent.I enjoy taking ideas from ambiguity to implementation—understanding the problem, exploring possibilities, and working with others to bring practical solutions into the real world.I enjoy bringing structure to complexity without losing creativity.Service design resonates with me because it combines two things I enjoy equally: structured thinking and creative exploration.I believe good design balances creative exploration with disciplined execution.
MY TOOLKIT
MY PHILOSOPHY
How can we make this simpler?
Who does it help?
Can it work in the real world?
I enjoy taking ideas from ambiguity to implementation.
CURRENT FOCUS
Food technology, industrial manufacturing, and new product development.Designing products and production systems that work in
the real world.
A volunteer community exploring how collaborative service design
can help local businesses discover opportunities for meaningful improvement.Learn more →
Let's connect.
I’m always interested in thoughtful conversations about engineering, product development, service design, systems thinking, and collaborative problem solving.